The Google Business Profile Optimization Checklist
Genuinely one of the highest-leverage things a local business can fix itself. Enter your email and we'll send you a copy, plus you can read the whole thing below right now.
Primary category
Pick the single most specific category that matches what you actually do, not a broad catch-all one.
Name, address, phone
Matched exactly, character for character, across your website and every directory you're listed on.
Business description
Plain, specific sentences naming your real services and coverage area, not keyword-stuffed marketing copy.
Photos
Real job photos, uploaded regularly, not just once when the profile was created.
Services listed individually
Each service as its own entry with a short description, not lumped into one generic line.
Posts
Published at least monthly, functioning like a small built-in blog for updates and offers.
Reviews with specific replies
Ask customers to mention the specific service and area, and reply to every review, including negative ones.
Q&A section
Seed it yourself with the 3-4 questions customers actually ask, before someone else answers incorrectly.