What we learn building websites, growth systems and automation for real businesses.
Growth Marketing · 5 min read
When someone nearby searches for what you do, Google shows three businesses on the map. Here is what decides which three, and why yours might be missing.
Home Services · 5 min read
We have reviewed well over a hundred blinds business websites this year. Most make the same handful of mistakes, and nearly all of them cost enquiries.
Customers are asking ChatGPT and Perplexity to find local businesses now. Here is what actually decides which businesses get named, and what you can do about it.
Your site looks fine and still loses customers before the first call. Four checks that turn visitors into booked jobs, starting with the quote form.
Web Experiences · 6 min read
Traffic is rarely the problem. The gap is usually between what a buyer needs to know and what the page actually says.
AI & Automation · 5 min read
Automation fails when it starts with the tool. Start with the task that repeats, costs time and never changes.
Growth Marketing · 7 min read
Ranking for the wrong searches feels like progress and pays nothing. Sort your keywords into three buckets and build the ready-to-buy pages first.
Product Engineering · 5 min read
Off the shelf software is usually the right first move. Three signs your business has outgrown it, and when a custom build pays for itself.
Home Services · 6 min read
The local map pack decides most home services enquiries. Category choice, NAP consistency and review wording move your position the most.
A generic agency learns your industry on your budget. What that costs you, and the one question to ask anyone claiming to specialise.
Home Services · 4 min read
Most businesses lose reviews to timing, not reluctance. Ask at the wrong moment and even happy customers forget.
Work out what one enquiry is worth before you spend anything on ads. A two-number calculation that sets your real ceiling per lead.
Paid traffic to a site that isn't ready makes every existing leak more expensive. Five checks to run before you spend, starting with the form.
ChatGPT, Perplexity and Google AI Overviews now answer local searches directly. What that means if you fit blinds, shutters or awnings for a living.
Anyone promising overnight rankings is either wrong or not being straight with you. A realistic timeline, stage by stage.
Web Experiences · 5 min read
Family law has some of the lowest search volume and highest emotional stakes of any legal niche. Generic law firm SEO advice doesn't fit it.
Product Engineering · 6 min read
Most SaaS sites are built like digital brochures. The visitor is actually deciding whether to hand over an email and try the product.
Growth Marketing · 6 min read
Search volume for this exact question grew 140% in a year. What AEO actually means for a business trying to get found online.
Home Services · 7 min read
This is genuinely one of the highest-leverage things you can fix yourself, and most businesses only do half of it.
