A simple system for getting more Google reviews for a trade business
Most businesses lose reviews to timing, not reluctance. Ask at the wrong moment and even happy customers forget.
Most trade businesses don't have a review problem, they have a timing problem. A customer is happiest the moment the job is finished and the space looks the way they wanted. Wait a week to ask, and that moment is gone, replaced by normal daily life where leaving a review is nobody's priority.
Ask on site, before the van leaves. A simple, direct request from the person who did the work, not a generic email three days later, gets a far higher response. If asking in person feels awkward, a text message sent within the hour with a direct review link works nearly as well.
Make the link do the work. A direct link that opens straight to the review box, not a link to your Google Business Profile that makes someone hunt for the review button, removes the single biggest point of drop-off.
Give a specific prompt instead of "please leave a review." Asking someone to mention what was done and roughly where gives you reviews that double as local SEO signal.
Handle the occasional negative review calmly and specifically. A short, factual, non-defensive reply shows every future customer reading it how you handle problems, which often matters more to a prospective customer than the negative review itself.
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